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    • Customer Insights

    Customer Insights Courses Online

    Explore customer insights methods for understanding consumer behavior. Learn to gather and analyze data to inform marketing and product development.

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    Explore the Customer Insights Course Catalog

    • Status: Preview
      Preview
      C

      Coursera Instructor Network

      Enhancing Customer Insights with Generative AI

      Skills you'll gain: Big Data, Generative AI, Customer Insights, Data Processing, Market Research, Data Science, Market Analysis, Marketing Analytics, Data Analysis, Data-Driven Decision-Making, Consumer Behaviour, Predictive Analytics, Business Strategy

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      Unilever

      Unilever Digital Marketing Analyst

      Skills you'll gain: Data Storytelling, Marketing Automation, Web Analytics, Marketing Effectiveness, Marketing Analytics, Customer Insights, Digital Marketing, Social Media Campaigns, Market Analysis, Google Analytics, Social Media Marketing, Customer Analysis, Search Engine Marketing, Marketing Strategies, Social Media Strategy, Customer experience strategy (CX), Performance Reporting, Search Engine Optimization, Keyword Research, MarTech

      4.7
      Rating, 4.7 out of 5 stars
      ·
      285 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      M

      Microsoft

      Using Microsoft Copilot to Understand Your Customer

      Skills you'll gain: Customer Insights, Microsoft Copilot, Customer Analysis, Persona Development, Marketing Analytics, Marketing, Report Writing, Generative AI Agents, Online Advertising, Target Audience, Prompt Engineering, Search Engine Optimization, Social Media Marketing, Data Management

      4.6
      Rating, 4.6 out of 5 stars
      ·
      9 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      M

      Microsoft

      Customer Data, Analytics, and Segmentation

      Skills you'll gain: Microsoft Copilot, Sales Strategy, Customer Analysis, Sales Pipelines, Sales Enablement, Data Cleansing, Sales Management, Sales, Customer Insights, Data Quality, Customer Data Management, Customer Engagement, AI Personalization, Advanced Analytics, Analytics, Data Integrity, Predictive Analytics, Data-Driven Decision-Making, Data Integration, Data Security

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      K

      Kennesaw State University

      Customer Centricity with Professor Jagdish Sheth

      Skills you'll gain: Customer Retention, Trustworthiness, Expectation Management, Corporate Sustainability, Brand Loyalty, Customer Relationship Management, Customer Insights, Customer experience strategy (CX), Environmental Social And Corporate Governance (ESG), Human Resource Strategy, Customer Relationship Building, Consultative Approaches, Diversity Marketing, Customer Analysis, Value Propositions, Socioeconomics, Business Ethics, Business Strategy, Business, Marketing

      4.7
      Rating, 4.7 out of 5 stars
      ·
      59 reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: New
      New
      Status: Preview
      Preview
      S

      Starweaver

      Gen AI Sales Forecasting and Marketing Analysis

      Skills you'll gain: Data Ethics, Customer Analysis, Marketing Analytics, Generative AI, Artificial Intelligence, Sales Strategy, AI Personalization, Data Governance, Customer Insights, Marketing Strategies, ChatGPT, OpenAI, Marketing Effectiveness, Sales Enablement, Campaign Management, Forecasting, Automation, Analysis, Process Optimization, Visualization (Computer Graphics)

      Intermediate · Course · 1 - 3 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      M

      Microsoft

      Market Research and Competitive Analysis

      Skills you'll gain: Competitive Analysis, Market Research, Competitive Intelligence, Persona Development, Market Analysis, Market Opportunities, Business Research, Consumer Behaviour, Target Market, Customer Insights, Data-Driven Decision-Making, Product Development, Product Strategy, Data Analysis, AI Personalization, Innovation, Regulatory Compliance

      4.7
      Rating, 4.7 out of 5 stars
      ·
      24 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Preview
      Preview
      S

      Simplilearn

      Generative AI in Customer Service Operations Training

      Skills you'll gain: Data Ethics, Customer experience improvement, User Feedback, Generative AI, Self Service Technologies, Personalized Service, ChatGPT, Customer Support, Call Center Experience, Customer Service, Customer Insights, Automation, Business Process Automation, Artificial Intelligence, Operational Efficiency, Natural Language Processing, Data Security

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      D

      Duke University

      Customer-Centric Innovation

      Skills you'll gain: Agile Product Development, Customer Insights, Customer experience strategy (CX), Customer Engagement, New Product Development, Innovation, Business Strategies, Customer Analysis, Market Intelligence, Business Strategy, Consumer Behaviour, Market Dynamics

      4.7
      Rating, 4.7 out of 5 stars
      ·
      17 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Preview
      Preview
      C

      Coursera

      Instagram Insights: Crack the Algorithm

      Skills you'll gain: Instagram, Social Media Content, Content Creation, Content Performance Analysis, Content Marketing, Social Media, Drive Engagement, Content Strategy, Social Media Strategy, Digital Media Strategy, Customer Engagement

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Customer Analytics

      Skills you'll gain: Descriptive Analytics, Data-Driven Decision-Making, Marketing Analytics, Predictive Analytics, Customer Insights, Customer Analysis, Business Analytics, Customer Data Management, Analytics, Marketing, Data Collection, Market Research, Regression Analysis, Consumer Behaviour, Correlation Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      12K reviews

      Mixed · Course · 1 - 3 Months

    • Status: Preview
      Preview
      C

      Coursera Instructor Network

      GenerativeAI for Customer Success

      Skills you'll gain: Customer Success Management, Generative AI Agents, Customer Service, Customer Support, Customer experience improvement, Customer Engagement, Personalized Service, Operational Efficiency, Technology Strategies, Business Process Automation, Data Ethics, Automation, Business Ethics

      4.3
      Rating, 4.3 out of 5 stars
      ·
      34 reviews

      Intermediate · Course · 1 - 4 Weeks

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    In summary, here are 10 of our most popular customer insights courses

    • Enhancing Customer Insights with Generative AI: Coursera Instructor Network
    • Unilever Digital Marketing Analyst: Unilever
    • Using Microsoft Copilot to Understand Your Customer: Microsoft
    • Customer Data, Analytics, and Segmentation: Microsoft
    • Customer Centricity with Professor Jagdish Sheth: Kennesaw State University
    • Gen AI Sales Forecasting and Marketing Analysis: Starweaver
    • Market Research and Competitive Analysis: Microsoft
    • Generative AI in Customer Service Operations Training: Simplilearn
    • Customer-Centric Innovation: Duke University
    • Instagram Insights: Crack the Algorithm: Coursera

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