• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Effectiveness
    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Results for "marketing effectiveness"

    • Status: New
      New
      Status: Free Trial
      Free Trial
      R

      Real Madrid Graduate School Universidad Europea

      Developing Effective Sports Marketing Strategies

      Skills you'll gain: Loyalty Programs, Marketing Analytics, Branding, Customer Engagement, Brand Management, Marketing, Marketing Strategy and Techniques, Digital Transformation, Social Media Strategy, Content Strategy, Strategic Partnership, Customer experience improvement, Customer Relationship Management, Personalized Service, Data Analysis, Technology Strategies, Innovation, Cross Platform Development, Artificial Intelligence, Ethical Standards And Conduct

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Virginia Darden School Foundation

      Generative AI in Marketing

      Skills you'll gain: Large Language Modeling, Customer Insights, ChatGPT, Branding, Design Thinking, Keyword Research, Search Engine Marketing, Pay Per Click Advertising, Brand Awareness, Brand Strategy, Digital Marketing, Marketing Design, Generative AI, Marketing Strategy and Techniques, Business Marketing, Personalized Service, Prompt Engineering, Customer Relationship Management, AI Personalization, Machine Learning

      4.2
      Rating, 4.2 out of 5 stars
      ·
      124 reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      E

      Emory University

      AI for Marketing

      Skills you'll gain: AI Personalization, Generative AI, Marketing Automation, Customer Retention, Personalized Service, Marketing Operations, Marketing Analytics, Data-Driven Decision-Making, Customer Analysis, Customer experience improvement, Customer Insights, Marketing Strategies, Marketing, Marketing Effectiveness, Content Marketing, MarTech, Customer Engagement, Business Marketing, Customer Acquisition Management, Artificial Intelligence

      4.5
      Rating, 4.5 out of 5 stars
      ·
      53 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      M

      Microsoft

      Marketing, Communication, and PR

      Skills you'll gain: Marketing and Public Relations, Integrated Marketing Communications, Marketing Communications, Public Relations, Storytelling, Content Performance Analysis, Strategic Communication, Target Audience, Campaign Management, Content Creation, Digital Media Strategy, Ethical Standards And Conduct, AI Personalization

      4.8
      Rating, 4.8 out of 5 stars
      ·
      22 reviews

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      A

      Adobe

      Digital Marketing

      Skills you'll gain: Promotional Strategies, Marketing Strategy and Techniques, Digital Marketing, Marketing, Target Audience, Lead Generation, Marketing Automation, Customer Relationship Management, Advertising, Customer Acquisition Management, Content Creation, AI Personalization, A/B Testing

      4.8
      Rating, 4.8 out of 5 stars
      ·
      46 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      G

      Google

      Assess for Success: Marketing Analytics and Measurement

      Skills you'll gain: Media Planning, Spreadsheet Software, A/B Testing, Return On Investment, Marketing Analytics, Key Performance Indicators (KPIs), Google Analytics, Pivot Tables And Charts, Performance Measurement, Digital Marketing, Data Presentation, Data Visualization, Google Ads, Marketing Budgets, Marketing, Web Analytics and SEO, Data Analysis, Stakeholder Communications

      4.6
      Rating, 4.6 out of 5 stars
      ·
      2.1K reviews

      Beginner · Course · 1 - 4 Weeks

    What brings you to Coursera today?

    • Status: Free Trial
      Free Trial
      M

      Meta

      Data Analytics Methods for Marketing

      Skills you'll gain: Marketing Analytics, Marketing Effectiveness, A/B Testing, Target Audience, Marketing Strategies, Marketing, Marketing Planning, Sales Pipelines, Customer Analysis, Marketing Channel, Advertising Campaigns, Regression Analysis, Forecasting, Data Analysis, Unsupervised Learning, Key Performance Indicators (KPIs), Return On Investment

      4.7
      Rating, 4.7 out of 5 stars
      ·
      275 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of California, Davis

      Market Research

      Skills you'll gain: Surveys, Statistical Hypothesis Testing, Focus Group, Quantitative Research, Qualitative Research, Data Synthesis, Market Research, Proposal Writing, Data Storytelling, Statistical Analysis, Presentations, Discussion Facilitation, Marketing Analytics, Marketing, Research Methodologies, Data Analysis, Data Visualization Software, Market Analysis, Business Research, Data Collection

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.5K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Preview
      Preview
      C

      Coursera Instructor Network

      Effective Marketing in the Global Marketplace

      Skills you'll gain: Target Audience, Marketing, Value Propositions, Global Marketing, Search Engine Optimization, Diversity Marketing, Content Marketing, Brand Strategy, Marketing Planning, Marketing Strategies, Branding, Marketing Analytics, Data-Driven Decision-Making, Social Media Marketing, Market Research, Consumer Behaviour, Customer Engagement

      4.8
      Rating, 4.8 out of 5 stars
      ·
      70 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      S

      SkillUp

      E-commerce Marketing and Email Campaigns

      Skills you'll gain: Email Marketing, Customer Retention, Customer Relationship Building, E-Commerce, Strategic Marketing, Online Advertising, Performance Metric, Sales, Decision Making, Automation

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      IE Business School

      Estrategia de marketing

      Skills you'll gain: Marketing Planning, Consumer Behaviour, Survey Creation, Product Management, Market Research, Marketing Strategies, Product Lifecycle Management, Marketing Strategy and Techniques, Data Analysis, Marketing Communications, Marketing, Business Planning, Data Collection, Product Strategy, Target Market, Market Analysis, Value Propositions, Strategic Marketing, Product Marketing, Market Data

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.2K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      E

      Emory University

      Marketing Channel Strategy & B2B2C Routes to Market

      Skills you'll gain: Marketing Channel, Strategic Marketing, Business Marketing, Direct Selling, Go To Market Strategy, Target Market, Customer Analysis, Market Research, Marketing Strategies, Customer Insights, Market Opportunities, Customer Demand Planning, E-Commerce, Compensation Management, Strategic Partnership, Consumer Behaviour, Compensation Analysis, New Business Development, Supply Chain, B2B Sales

      4.5
      Rating, 4.5 out of 5 stars
      ·
      66 reviews

      Intermediate · Specialization · 3 - 6 Months

    1234…199

    In summary, here are 10 of our most popular marketing effectiveness courses

    • Developing Effective Sports Marketing Strategies: Real Madrid Graduate School Universidad Europea
    • Generative AI in Marketing: University of Virginia Darden School Foundation
    • AI for Marketing: Emory University
    • Marketing, Communication, and PR: Microsoft
    • Digital Marketing: Adobe
    • Assess for Success: Marketing Analytics and Measurement: Google
    • Data Analytics Methods for Marketing: Meta
    • Market Research: University of California, Davis
    • Effective Marketing in the Global Marketplace: Coursera Instructor Network
    • E-commerce Marketing and Email Campaigns : SkillUp

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok